TradEthiopia will be hosting the first online exhibition from November 1-30, 2021 with the motto “The new spirit of international trade”. Due to the shift into virtual expos witnessed as a result of the COVID-19 pandemic, the need to organize such an event in trying to connect Ethiopia with the rest of the world is necessary so that businesses can capitalize on the wide array of benefits that the trade show offers. Virtual trade shows are touted to have efficient networking potential, cost efficiency, improved attendee rate, time and energy saving among others
The organizer, TradEthiopia, strongly believes that the Expo will have profound impact on the Ethiopian economy in terms of generating foreign currency and enhancing international trade and investment relationships. Participation, registration and B2B payments can serve as ways of generating hard currency hence replacing the MICE related revenue that used to be generated before the COVID pandemic hit. The show is expected to be a conducive platform for sharing ad exchanging trade, marketing and investment information to enable buyers, sellers, and investors can come together to discuss and conclude business deals.
A total of 8 categories of of business are selected to take part in the online expo. These sectors are food and agriculture, packaging, textile, furniture, machinery, construction, solar and automotive. The expo will be attended by over 600 local and international businesses hailing from over 30 nations. More than 8000 products and services will be showcased attracting over 40,000 visitors. The event will have great return on investment benefits for sponsors since they will be showcased on the event app and slideshow equipped with powerful tools such as business card scanning, QR code scanning, promotional opportunities and so much more.
Exhibitors will have the chance to promote their products and services through live demonstrations, virtual brochures and video recordings, online coupons, in-app banners to increase visibility and other techniques of portraying their offers. Attendees will have an in-person like experience with live Q&A sessions, polls and chats. There will also be competitions through photo and passport contests with so much more to be enjoyed at the expo.