Ethiopian reggae artist, Sami Dan, celebrated the release of his new album at the Marriot Hotel in Addis Ababa on December 6, along with a guest list that included music & entertainment industry peers and friends.

In partnership with Johnnie Walker™, the event also paid tribute to Sami Dan’s music and personal evolution over his career, as reflected on the new EP. Titled “ቅፅበት” (“Moment”), Sami wrote all the album’s tracks on the road, while on tour in the USA.

“The seven tracks all have different messages and talk about the moments that can create revolution in our lives. I’m really excited for the album and what it means to me at this point in my career,” says Sami Dan.

While he began his career in music at high school, Sami released his debut solo album, “Keras Gar Negeger”, in 2016, winning album of the year, best new artist, best music video and best new single at the Leza Awards in 2017 and made his debut performance at East Africa’s Sauti Za Busara festival in the same year and Rototom Sun Splash in 2018.

In the EP, ‘Moment’, Sami Dan has worked with some of Ethiopia’s other music industry visionaries, including artists Kuul Sure and Tinsae (who feature on two tracks) and producers Flashkiiddo, Jordan & Bek Ge’ez and Andy Bete Zema.

“As a brand known for our spirit of progress and for working with top artists around the world, we are proud to be partnering with a talent like Sami Dam. We admire the bold steps he has taken in his career while helping to grow Ethiopian music at the same time and are looking forward greatly to collaborating further with Sami,” says Yambawork Maigregu, Senior Brand Manager Johnnie Walker + Reserve.

Fans are able to stream and buy “Moment”, from 6 December 2022 on all Digital Streaming Platforms including Youtube, Spotify, Apple iTunes and Amazon.

ENDS

NOTES TO EDITORS

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer, and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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