OIB Rebrands name and trade mark

Oromia International Bank rebrands to ‘Oromia Bank’ changing its trade mark as well as its name. The bank announced the rebranding at an event held on Thursday December 2, 2021at Sheraton Addis hotel. Guests from senior government ranks including Yinager Desse, governor of the National Bank of Ethiopia, Shimels Abdissa President of Oromia Region, Adanech Abebie Mayor of Addis Ababa as well as chairman and president of the bank were in attendance at the event.

The bank has been using the name Oromia international banks and trade mark for the past 13 years ever since its establishment in 2008G.C. After a period of 20 months in designing the new logo, the bank came up with a logo having the image of a horse. In his statement, Teferi Mekonnen, President of OIB, said that the all serving and panoramic servitude of the bank is reflected in the logo.

“The update was necessitated mainly for economical and global reasons and to keep pace with the current level of development and changing competition,” said Teferi on the inauguration ceremony. “Making the logo and trade mark more attractive and simple is also a reason behind the newly-to-be- unveiled adjustments. We focus on operational excellence and ground of typical sparkling culture of identity for reputation through which the bank is well known by others,” he added.

Introducing Interest Free Banking-Financing (IFBF), the first of its kind to be launched by a private bank in Ethiopia, Oromia bank moved a step forward proactively in introducing new bank products to reach the unbanked society. Currently, the bank has more than 270 branches over the country including the capital.

“We are committed in providing a full-fledged and best quality commercial banking services within the pertinent regulatory requirement with due diligence to sustainable business while empowering the missing middle and discharging social responsibility by engaging highly qualified, skilled, motivated and disciplined employees and state-of-the- art information technology,” the president explained.

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