Dubai Tourism joined by partners across hospitality, medical, entertainment, and retail sectors,
to interact with key trade partners in Ethiopia, Uganda, and Kenya.

Dubai’s Department for Economy and Tourism, (DET), in continuation of its ongoing activities
in Africa has released dates for its East Africa roadshow. After successful Road Shows in
Nigeria and South Africa; DET has concluded plans to hold its next set of roadshows in Ethiopia,
Uganda, and Kenya. The dates are 15th September for the Ethiopian Roadshow, 19th September
for the Ugandan Roadshow and 22nd September for the Kenyan Roadshow

The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s
offerings to key travel partners in the visited cities. Highlights of the roadshow, span across
travel, hospitality, entertainment and Dubai’s citywide events, with a focus on leisure, family
travel, education and medical tourism. Key elements of the event will include breakout network
sessions, partner presentations, one-on-one meetings, and medical facility updates.

Dubai, being known for its continuous drive to establish, maintain and show its safe, open, and
accessible system, has seen Dubai ranked as the No.1 global destination in Tripadvisor
Travellers’ Choice Awards 2022. The new tourism figures from DET show that overall, Dubai
hotels maintained an average occupancy level of 76 per cent from January to May 2022.
According to data from hotel management analytics firm STR, Dubai ranked No.1 globally in
hotel occupancy, ahead of other international destinations including New York (61 per cent),
London (60 per cent) and Paris (57 per cent), for the January-April 2022 period.

Some of the organizations that will accompany DET to South Africa include Hotels, Hospitals,
Attractions, Destination Management Companies and other stakeholders in the Dubai Tourism
Aloft Hotel City Centre Deira Dubai
An AirArabia Group Company
Arabian Oryx Travel & Tourism L.L.C
Dubai Health Authority
Emaar Hospitality Group LLC
Four Points By Sheraton Downtown Dubai
Golden Sands (3) Hotel Apartments
Grand Mercure Dubai L.L.C
MIDA Tourism L.L.C
Radisson Blu Hotel – Dubai Deira Creek

Rida International Tourism & Travel L.L.C
Sharaf Tours L.L.C
Sheraton Dubai Creek Hotel & Towers – Br Al Mulla Entrps L.L.C
TRYP by Wyndham Dubai
Aster DM Healthcare
Thumbay Hospital
American Hospital Dubai
Kings College Hospital
Holiday Tours
LGA Medical Treatment Services
Emirates Airlines

Mr. Tareq Binbrek, Assistant Manager, International Relations (Africa) for Dubai Tourism
(DET), commented: “East Africa is a significant market for Dubai Tourism and is host to some
of our largest travel numbers from Africa. This is our first roadshow post pandemic, and we are
happy to be back. We look forward to working closely with our trade partners and speaking
directly to our audience. A lot of new and exciting things have come up in Dubai since our last
visit to this region and so we look forward to sharing the good news with all of our East African

leave a reply