Dubai to host  FIFA Fan Festival

Dubai is set to host one of the flagship International FIFA Fan Festivals. This FIFA 
World Cup viewing area is projected to host 10,000 fans daily and is set against the
iconic Vista at Dubai Harbor, the extraordinary seafront district.
Screening every minute of every game of this year’s FIFA World Cup, on custom-
designed gigantic 330sqm screens, featuring cutting-edge 4D audio; fans will feel 
the true ambiance of the games and cheer along with people from around the world 
with every goal. Visitors to the BudX FIFA Fan Festival will be treated to live 
entertainment with state-of-the-art immersive technology and breath-taking 
skyline views, brought to you by AB InBev and its flagship brand Budweiser. 
Confirmed official event partner is adidas alongside the venue partner Dubai Harbor
ed by BRAG, this vibrant entertainment space has been designed to capture 
the imagination of the public, transforming Dubai Harbor into an extraordinary 
luxury football and entertainment experience from the 20th of November until the 
18th of December. To add to the thrill of the games, several local and international 
live acts and DJs will take to the stage both between matches and after the final 
game of the day, with plenty of games and activities on hand as well, including some 
exclusive Adidas entertainment, this is set to be the best place to catch the FIFA 
World Cup moments. 
In a bid to ease travel during the world cup; the UAE Government is offering a new 
multiple-entry visa exclusively for Hayya card holders (those with entry permit into 
Qatar and stadium access) for a period of 90 days which costs just AED 100. In 
addition to over 20 public viewing places and major fan zones, footie takeovers, al-
fresco events, music, sports festivals, and mega screens, Dubai is well set up for 
fans to watch the games.
As an official FIFA partner, adidas is set to introduce a 1050sqm experiential space 
within the official FIFA Fanzone where football fanatics will be able to watch 
matches, test products, meet their favourite legends, shop localised product and 
watch the games inside the adidas space. The Al Rihla Camp is an unrivalled football 
and entertainment experience and immersive brand space that aims to bring to life the love of the game through engaging activations with regional football clubs and 
communities, as well as exclusive retail experiences and content creation spaces.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE)
commented: “As momentum accelerates ahead of the region’s first FIFA World Cup 
in Qatar, Dubai is privileged to be chosen as one of six cities globally to host an 
official FIFA Fan Festival. As we gear up to welcome football fans and sports 
enthusiasts, this FIFA-endorsed event at Dubai Harbour will further reinforce 
Dubai’s position as an international events hub and serve as a catalyst to the growth 
of sports  

The fun, entertaining and joyful atmosphere of FIFA Fan Festival in Doha’s Al Bidda park will now be felt around the world as FIFA has also announced that six global destinations would host satellite events during the FIFA world cup Qatar 2022.

FIFA in affiliation with its partners would host the events in London, Mexico city, Rio de Janiero, Sao Polo, Seoul and Dubai.


According to the FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch Men’s & Women’s FIFA World Cup matches live in a World Cup atmosphere, while also enjoying an exciting football and entertainment program bringing together the best of football, music, culture, and lifestyle – a true festival of football.
The FIFA Fan Festival™ is an official site of the FIFA Competitions and the central destination where fans from all over the world meet to share their emotions and celebrate the unique atmosphere of the Men’s & Women’s FIFA World Cup. The FIFA Fan Festival is an essential part of the World Cup experience in the Host Country and in every Host City. It gives all types of fans – from avid to casual football enthusiasts; to lovers of music, food and culture – new ways to connect and engage with football in a festival environment. As for previous editions of the World Cup, a FIFA Fan Festival will be held for the FIFA World Cup in Qatar in 2022.

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